Einhell is an international company, founded in 1964 by Josef Thannhuber with arround 40 subsidiaries, more then 1500 employees and more than 500 Mio turnover. Within the Benelux countries Einhell is active with the Dutch subsidiary Einhell Benelux BV which have been founded in Gilze (NL) in 1993. After a first start up period, the growth of the company went so quickly that new office have been founded in Hoogeveen (NL) and Strabroek (BE). Beginning of the 20th century the Belgium and Dutch office have been merged to a new central office in Breda from where the Beglium and the Dutch market has been served. Just before the 25th anniversary of Einhell Benelux the next step for the future has been taken and Einhell Benelux and Einhell France have been merged into one new company Einhell SAS. With this new company located in Paris (FR) and Breda (NL) Einhell is ready for the future!
The economic crisis as an opportunity to revise the organizational and product structure.
After the company celebrated its 40th anniversary, the Einhell success story proceeded at its usual fast pace. Turnover and profits continued to increase, new foreign subsidiaries were established and new markets opened up. Then, right in the middle of this spell of global growth, Lehman Brothers went bust and everything changed. The consequences of the insolvency of Lehmann Brothers Holding proved to be a huge global financial crisis. Lending around the world virtually dried up, with individual states and whole communities of nations having to take a range of measures of their own in order to protect themselves.
Einhell met the challenges of the consequent financial and economic crisis in the time-honored way – by responding rapidly and in particular taking preventative action. Foreign subsidiaries were consolidated and organized in a tighter structure; new products of even higher quality were developed and integrated into a more concentrated core product range.
a higher quality marketing campaign repositioned Einhell as a brand; and more international markets in South America and Australia were opened up. Einhell's organization and structure also moved with the times and a large number of innovative management processes were introduced.
As the fifth decade of the company's history came to an end, the new slogan didn't just apply to the past but also proclaimed the strategy for managing the future: Einhell. Well done.